The Field Manual
16 lessons and 93 chapters on the systems behind demand, engagement, retention, monetization, and responsible growth.
The Consumer Growth Field Manual
93 chapters in 16 lessons + 160 tactics · pay once, own it forever
What Makes a Product Spread?
Think a lot about the products you open without deciding to. Somebody engineered that. The notification that lands at the exact right minute, the streak you can't bear to break, the feed that always has one more thing — none of it is an accident.
It's usually not one trick, but a collection of small mechanisms that compound.
In the age of artificial intelligence, shipping fast is no longer an advantage. When anything can be replicated in minutes, just building something isn't enough.
The products that stand out and last are those whose growth is engineered deliberately, with intent and extraordinary care.
That's what InnerPing teaches.
About the Book
InnerPing is a deep, practical field manual on how consumer products capture attention, create habits, spread through networks, and turn engagement into sustained growth.
Across 16 lessons and 93 chapters it covers everything from latent demand and virality to notification engineering, feed ranking, pricing psychology and growth-team operations — reverse-engineered from the products that defined each play, with a separate, searchable 160-tacticimplementation library.
How It Works
The course, tactics library, glossary, and agent skills work together as one practical growth reference.
Growth Tactics
Search 160 specific tactics across acquisition, activation, retention, monetization, virality, and advanced growth.
Agent Skills
Run 7 practical skills, from Growth Teardown to Habit Design to Growth Ops, against your own product.
Searchable Glossary
Search 44 concise definitions and jump directly to the lesson where each term is taught.
Start Reading InnerPing
Quality matters more than it ever has in software. If you want to understand the machinery behind the products people can't put down — and build that intentionality into your own — you'll enjoy the book.
One payment. No subscription. All future updates included, forever.
Basic Edition
$99/ one-time
- The entire digital book — 16 lessons, 93 chapters
- Searchable glossary of terms
- Further reading list
- All new updates, forever
Everything
Advanced Edition
$149/ one-time
- The entire digital book — 16 lessons, 93 chapters
- Searchable glossary of terms
- Further reading list
- Seven agent skills for your AI tools
- The 160-tactic library
- Private growth community
- All new updates, forever
Read three chapters, free
Get a feel for InnerPing. These chapters are free to read and show how the book is structured — prose, demos, and teardowns, in that rhythm.
Newsletter
Get notified when new chapters and teardowns are released.